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Benefits Of Posting On Instagram:
- It Is Visual – Instagram is a photo-sharing platform exclusively focused on photos and videos. Considering that visual content is more engaging than text, this is a massive opportunity for your brand or business. Photos give your business a chance to highlight products, and videos are a great way to show your services in action.
- It Has High Engagement Rates – Instagram users like an average of 4.2 billion daily posts with at least one hashtag average of 12.6% more engagement than posts without any hashtags. This alone is reason enough to use the platform.
- Your Business May Already Be There – Even though you may be thinking, I don’t have an Instagram account, some of your customers probably are talking about your business there. This is especially true if your business has a physical location, such as a retailer or restaurant. When a customer interacts with your business on Instagram, their followers will see it as an endorsement – a modern-day word-of-mouth form of advertising.
- It’s Great For Building Your Brand – Unlike other social platforms, Instagram does not allow you to include any links in your posts. The only link you can add to Instagram is the one in your bio. Even though this may seem like a disadvantage, it also means that users are more likely to follow and interact with your business because they know you are not directly trying to sell them something. Instead, you are building brand awareness.
- It Has Targeted Advertising Options – Instagram does offer paid advertising for businesses like many other social media platforms. You can run a successful account without spending a dime, but these advertising options can be an effective way to grow your account.