YouTube Shorts

YouTube appeals to the 15-25-year-old demographic but is also enormously popular among 26-35-year-olds.

YouTube Shorts is a way for anyone to connect with a new audience using just a smartphone and the Shorts camera in the YouTube app. YouTube’s Shorts creation tools makes it easy to create short-form videos that are up to 60 seconds long with their multi-segment camera.

If there’s one thing we can learn from the success of platforms like TikTok and Instagram Reels, it’s this:

Video content doesn’t have to be lengthy to generate engagement.

YouTube Shorts is Google’s answer to TikTok, which disrupted the video-sharing industry during the pandemic.

Unlike regular YouTube uploads, YouTube Shorts are capped at 60 seconds maximum. This allowed creators to create quick, daily videos that resonate with their audience on a personal level.

Unlike written content where longer is often better, shorter videos are perfect for the age of digital immediacy. Everyone wants everything—be it videos or online courses—to deliver useful information fast. For social media users, short-form videos are perfect for satiating their need for quick learning experiences or even entertainment.YouTube Shorts Marketing: 5 Quick Tips for Success

To use YouTube Shorts for marketing, here are five proven tips you should remember:

1. Say goodbye to lengthy intros
Most, if not all, of the popular YouTube Shorts, don’t have an intro. They often start with a question or thought-provoking statement followed immediately by the main “meat” of the content.

2. Make it easier for users to focus on you
If you don’t want to use the green screen effect, limit the number of people and objects in your background. That’s why picking a good location for your YouTube Shorts should always be your first step.

3. Post about topics your audience cares about
The key to video marketing success is to research your audience, understand their problems, and deliver content to help them. It’s acceptable to upload random Shorts for the sake of humanising your brand, but your strategy should revolve around meaningful content topics.

4. Schedule your Shorts
YouTube Shorts comes with a built-in scheduler, which lets you publish your video at a specific time. Use this to align your publishing strategy with your target audience’s behaviour and maximise views.

5. Write engaging descriptions
Ideally, your video should include bits that encourage readers to leave comments, like asking a question or requesting feedback. You can also spur engagement by addressing viewers in your video’s description.