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You can’t really build a business (or survive in business) WITHOUT content. It’s one of the MAIN strategies that ALL businesses use to:
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In fact, QUALITY content is MORE important NOW than it has EVER been!
When growing your business it’s important to stand-out. Content marketing is a fantastic way to be unique. By distributing information that is credible, you’re building trust. There’s nothing more persuasive than the truth. If you get it right, content marketing can reap huge rewards. It increases your visibility, as your content starts to crawl up through the results it gets more traffic, meaning more visitors to your website. This creates more leads. As your website gets more hits and you distribute more authentic content, your business’s reputation improves.
Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. – HubSpot.
Conversion rates are nearly 6x higher for content marketing adopters than non-adopter – Kapost.
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