We would recommend starting your own selling channel outside Amazon too. You will own your audience traffic, you can run much more successful ad campaigns and you don’t have to pay any fees. Amazon is fantastic, but consider setting your own website for selling your eBook) For our clients combining organic free traffic and paid ads work the best. This is where we can help. We can work with our clients to enable the most effective marketing strategy based on their budget.
Here are some quick recommendations how to get more people to buy your book:
𝗕𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝘁𝗿𝗶𝗯𝗲 𝗮𝗻𝗱 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗯𝘂𝘆𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗼𝗼𝗸. . Be active on social media (choose channels where your audience is, give them value and advice). Definitely make a bulletproof content strategy and post consistently. Some ideas: Q&A, organise giveaways, live reading of your book, post photos of your actual customers with your book…
𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗴𝗿𝗼𝘂𝗽𝘀 𝗽𝗿𝗼𝗺𝗽𝘁𝘀 (post each day about your book, post interesting questions that are connected with your book theme and with your audience…)
𝗟𝗲𝗮𝗱 𝗺𝗮𝗴𝗻𝗲𝘁𝘀 (freebies connected with your book – colouring books, postcards, bookmarks, free chapters of your book…). Depends what your audience would be interested in.
𝗨𝗦𝗘 𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 𝗔𝗗𝗦 𝗙𝗢𝗥 𝗦𝗖𝗔𝗟𝗜𝗡𝗚 𝗔𝗡𝗗 𝗦𝗘𝗟𝗟𝗜𝗡𝗚 𝗬𝗢𝗨𝗥 𝗕𝗢𝗢𝗞
Ads will enable you to find the most eager book readers that would love to buy your book! You have to prepare a great landing page and different types of promotions. Look for giveaways be it in content or goodies.