Video Marketing Training Course

Market Your Business With Video is a series of learning videos with voice overs where You will learn about:

Understanding the benefits of video marketing, Prepare for great video marketing campaigns, Deciding what type of videos to create, Getting setup properly for creating videos, Sharing your videos for maximum exposure, Creating live stream events, Optimising your videos for search, Promoting your videos

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Drive more traffic to your website, Generate more leads, Make more sales, Surveys prove video marketing works, Video drives up audience engagement, Videos can rank high for tough keywords, Videos help to build trust, Video marketing improves brand awareness, Reach decision makers with video marketing, Combine video marketing with email marketing

In Video 2: Prepare for Great Video Marketing Campaigns: The subjects covered are shown below and You will learn about:

Research your videos, Plan every video, A script or prompt list?, Identify what you need to make great videos, Monitor how well your videos perform, Find out what others are doing, 

In Video 3: Different Types of Videos you can Create: The subjects covered are shown below and You will learn about:

Create explainer videos, Create how-to videos, Create promotional videos, Create expert videos, Create case study videos, Create product or service demonstration videos

In Video 4: How to get Setup to make Great Videos: The subjects covered are shown below and You will learn about:

Record yourself in some or all videos, Get a good quality camera, Get a good quality microphone, Use a good video editing suite, Use screen capture software, Consider creating animated videos, Use Audacity for audio editing

In Video 5: Share your Videos for Maximum Exposure: The subjects covered are shown below and You will learn about:

Add your videos to your website, Share your videos on YouTube, Share your videos on Facebook, Share your videos on other social platforms, Share on Daily Motion and Vimeo

In Video 6: Advantages of Live Stream Videos: The subjects covered are shown below and You will learn about:

Live streaming can build trust fast, Live streams have high engagement, Raise brand awareness with live streams, It’s easier to produce live video, Discover what your audience likes with live streams

In Video 7: Optimise your Videos for Search: The subjects covered are shown below and You will learn about:

Perform keyword research, Use your main keyword in the video title, Use the right tags for your videos, Create an enticing thumbnail, Use the key moments feature, Create a transcript for your videos, Backlinks are good for Google search

In Video 8: How to Promote your Videos: The subjects covered are shown below and You will learn about:

Optimising is not enough you need to promote, Use videos in your email marketing, Embed your videos in your web pages, Make posts about your videos on social media, Use your email signature to link to a video page, Add share buttons on pages that have videos, Add your video at the top of the page, Use social ads to promote your videos, Upload your videos to video sharing sites, Video Marketing Best Practices