TikTok is ripe with marketing opportunities for businesses. If you’re looking for ways to expand your marketing strategy. TikTok is most attractive to 16-24 year-olds.
Benefits Of Posting On TikTok:
- Enhanced Brand Identity – In 2021, TikTok had close to 78.7 million users in the United States alone. TikTok is unique because it provides a lighthearted, “casual,” and personal content-sharing approach. Your creativity and angle will enhance your brand identity.
- Increased Brand Awareness – One critical method to growing your brand on TikTok is using hashtags. This allows content creators to jump on popular trends and gain traction from their posts. By tailoring your content to your brand, you can significantly increase the number of views your videos receive.
- Allows You To Partner With Influencers – Influencers have large followings on TikTok. They are great for promoting your brand, products, or services. TikTok has streamlined this process for businesses by creating TikTok Creator Marketplace with an analytics tool. This allows businesses to find an influencer that is right for them.
- Take Advantage Of User-Generated Content – Businesses can effectively launch campaigns off of the back of other creators at a relatively low cost. TikTok allows users to re-purpose content using the “duet” and “stitch” features.
- Reach Your Target Market Faster – TikTok has 50 million daily active users in the U.S., spending an average of 33 minutes daily on the app. By creating a presence on TikTok, you can reach a larger audience much faster!