Social Marketing School

Getting More Customers With Social Media

Setting Up Social Media Accounts

1. How To Create A Facebook Personal Account

Click on facebook.com.
Click “Create New Account.”
Enter your name, email or phone number, password, date of birth, and gender.
Click “Sign Up.”
To finish creating your account, you will need to confirm your account using the email or phone number you signed up with.

2. How To Create A Business Facebook Page

Before you begin:
You Must have a Personal Facebook Profile. If you do not, follow the steps outlined above.
To Create Your Business Page:
From the “Pages Section”, click “Create New Page.”
Add your “Business Name” and Category.
Add your Page’s Bio and click “Create”.
Add information, such as Contact, Location, and Hours, and click “Next.”
Add profile and cover photos, and edit the action button, and click “Next.”
Invite a friend to connect with your Business Page and click “Next.” (Optional)
Click “Done”

3. How To Create A Business Facebook Group

Log in to an account with admin access to your Business Facebook Page.
Look for “Pages” in the left side menu. (You may have to click “See More.”)
Click on the Page you want to create a group with.
Click on Groups in the Navigation for your page.
Click on “Created Linked Group.”
Add a name for your group and choose the privacy level.

4. How To Create A Personal Instagram Page

Go to www.instagram.com.
Click “Sign Up”
Enter your email address.
Create a username and password.
Click “Log In With Facebook” to sign up with your Facebook account.
If you register with an email, click “Sign Up.”

5. How To Create A Business Instagram Page

Follow the steps above to create a Personal Instagram Page.
Once complete, go to your profile and tap in the upper right hand corner.
Click Settings.
Click “Account.”
Click “Switch To Professional Account.”
Click “Continue.”
Select a category for your business and click “Done.”
Click “Ok” to confirm.
Click “Business.”
Click “Next.”
Add contact details and Click “Next.” OR Click “Don’t Use My Contact Info” to skip.

If you would like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional! Doing so will make it easier to use all of the features available for businesses across the Meta family of apps. At this time, only one Facebook Page can be connected to your business Instagram account.

6. How To Link Your Business Facebook Page To Your Business Instagram Page

Go to your Instagram profile.
Click the Menu (≡) button in the top right corner.
Click “Settings.”
Within Settings, locate the Accounts Center button under Meta.
Click “Set up Accounts Center within the Accounts Center” and then “Add” Your Business Facebook account.

7. How To Create A LinkedIn Profile

Click on “www.linkedin.com”.
Click “Join Now.”
Enter your email address and a password.
Click “Agree & Join.”
Complete any additional steps as prompted to complete your profile.

8. How To Create A LinkedIn Business Page

Click the “Work” icon in the top right corner of your LinkedIn homepage.
Scroll down and click “Create A Company Page.”
Select the “Page” type you would like to create from the following options:
Company
Showcase Page
Educational Institution
Enter your Page Identity, Company or Institution Details, and Profile Details information.
Check the verification box to confirm you have the right to act on behalf of that company or school in the creation of the page.
Click the “Create Page” button.
Click “Start Building Your Page” to complete your LinkedIn Page.

9. How To Create A Personal TikTok Channel

Click “www.tiktok.com”
Click “Login”
Click “Sign Up”
Select how you want to set up your account.
Follow the instructions to complete your profile..

10. How To Create A Business TikTok Channel

Click the three dots in the upper right corner.
Click Manage Account.
Click Switch To Pro Account and choose between Business or Creator.
Now, pick the category that best describes your brand and tap Next.

11. How To Create A Google Business Profile

Click “www.google.com/business”
Log in with your google account.
Enter your Business name.
Enter your Business address.
Choose whether you’re a storefront or a service provider.
Choose your Primary Business category.
Add your phone number and website.
Verify your local listing. (Most likely with a postcard, but there are other options.)
Finish your Google Business Profile listing.

12. How To Create A Twitter Account

Click “www.twitter.com”
Click “Sign Up”
Enter your name. (This can be your real name or business name)
Enter your phone number.
Click “Next”
Click “Sign Up”
Verify your phone number. (Skip this step if you signed up with email)
Click OK when prompted.
Open your phone’s Messages app.
Open the text message from Twitter.
Enter the six-digit code into the text box on Twitter.
Click “Next” to continue.
Create a password.
Click “Next”
Select your interests or “Skip For Now”
Click “Next”
Select people to follow.
Confirm your email address. (Skip this step if you used a phone number)
Open your email address’ inbox.
Click the email from Twitter.
Click the confirmation link in the email.

13. How To Create A Pinterest Account

Click “www.pinterest.com”
Enter your email.
Create a password
Enter your age.
Click “Continue”
Click “Next”
Select how you identify.
Select your language and country/region.
Select 5 or more topics that your are interested in.
Click “Done”

14. How To Create A Business Pinterest Account

Follow the steps in number 14 using the information from your business.
When you are finished, click on the arrow beside your profile picture.
Click “Convert To Business”

15. How To Create A Pinterest Board

Go to “www.pinterest.com” or the Pinterest App.
Sign into your account.
Tap a Pin to open it and then tape “Save” at the bottom of your screen.
Tap “Create Board” at the bottom of your screen.
Enter the name for your board, add collaborators, and decide if you want the board to be public or kept a secret (Meaning only you can see it).
Click “Create”

 

16. How To Create A YouTube Channel

First, you will need to create a Google account.
With your Google account, you’re automatically set up with a personal YouTube account.

17. How To Create A Business YouTube Channel

Create a Google account for your business.
Go to your YouTube account page, click “Create A Channel”
Enter a name for your Brand Account.
Customize your YouTube Channel