For a business online they are having to learn how to attract new customers as well as hold onto their existing customer base to bring Traffic to their online stores, or simply their businesses will not survive. They have to learn fast how to compete in an ever growing market place with new competition growing in a crowded online shopping mall. Giving the shopper even more choice and value for money as they decide where to shop than ever before.
But this is just the beginning, now it is no longer a question of gaining Traffic, sure that it important but what shopkeeper wants a store full of browsers if they do not decide to buy anything that they have to offer and walk out the door without making a purchase and worse making the decision not to return. They have to be able to offer their online visitors a smooth purchasing journey and encourage their visitor to return to their store, as often it may not be the first visit that a purchase is made it can often require multiple visits to their store before the purchasing decision is made.
The online shopper has to know that their needs are being serviced in a way that works for them, from the clear signposting and navigation trails to ease and secure payment and delivery processes. They have to be able to browse and choose their product in the same way that they would if they walked into a shop on the High Street. Businesses need to learn quickly how to enable this to on their website and in the metaverse.
So what can a business do to meet the online shopper needs and how can Bspoke Marketing support them in this.