There are many ways to benefit from using AI for Business Owners.

Prior to setting up my Business I was employed by a large Global PLC and managing a team of specialists. I was also a Project Manager and ran various projects and the one thing that was key was to manage the time. Any successful project relies on getting the scope right, what is in scope and what is not, this helps to formulate the project plan and build in milestones and various gates with appropriate gatekeepers. I would attend no end of meetings to begin with and would take onboard various suggestions and then spend a lot of my time as the Project Manager deciding what was good and what would be pushed to one side. The point was, this was time I would not get back.

Roll on 10 years and we now have a range of AI tools available which we can all utilise to help support us in our activities. I just want to share what AI produced for me after one simple text prompt was entered and this was within just a few minutes. Now I have a blueprint in my hand and I can use this as a skeleton framework and my meeting now is to ascertain, can this plan be improved upon. I am not having to start with blank sheet of paper. The plan can be adapted or used as is.

Here is an example of how this can work for your Business. As part of a Business Strategy we decided that BDMS would consider offering a Monthly Social Media and we wanted to put a plan together to deliver this.

So we put in the prompt ‘BDMS has been set up to support Business Owners with their AI Digital Marketing Services’ and from this simple one liner the AI delivered.

Title: BDMS AI Digital Marketing Services – Empowering Business Owners

Objective: To showcase the benefits and value of BDMS AI Digital Marketing Services in supporting business owners in their marketing efforts, while establishing BDMS as a trusted and innovative partner. The campaign aims to increase brand awareness, generate qualified leads, and drive engagement with the target audience.

Month: [Insert Month]

Week 1:
Channel: Facebook

1. Monday: Introduce BDMS and highlight the importance of AI in digital marketing.
2. Tuesday: Share success stories of business owners who have utilised BDMS services.
3. Wednesday: Showcase the range of AI-powered tools and features offered by BDMS.
4. Thursday: Offer a limited-time discount or special offer for new clients.
5. Friday: Engage the audience with a fun and interactive poll related to AI marketing.

Week 2:
Channel: LinkedIn

1. Monday: Publish an article discussing the role of AI in revolutionising digital marketing.
2. Tuesday: Share testimonials from satisfied business owners who have benefited from BDMS services.
3. Wednesday: Highlight the expertise and qualifications of BDMS AI marketing specialists.
4. Thursday: Encourage engagement by asking thought-provoking questions related to AI marketing trends.
5. Friday: Publish a case study showcasing the tangible results achieved by a client using BDMS services.

Week 3:
Channel: Twitter

1. Monday: Share quick tips and tricks for business owners to optimise their digital marketing strategies.
2. Tuesday: Promote a live Q&A session with BDMS experts, where business owners can ask their burning questions.
3. Wednesday: Share a compelling statistic or industry insight related to AI marketing.
4. Thursday: Retweet positive testimonials from satisfied clients.
5. Friday: Run a Twitter contest where participants can win a free consultation session with BDMS experts.

Week 4:
Channel: Instagram

1. Monday: Post visually appealing graphics highlighting the key features and benefits of BDMS services.
2. Tuesday: Share behind-the-scenes photos or videos showcasing the BDMS team in action.
3. Wednesday: Collaborate with influencers or industry experts to create engaging content related to AI marketing.
4. Thursday: Run an Instagram Stories takeover, featuring a business owner who has successfully utilised BDMS services.
5. Friday: Share user-generated content from satisfied clients, accompanied by their success stories.

Throughout the month, cross-promote the content across all channels to ensure maximum reach and engagement. Monitor and respond promptly to comments, messages, and inquiries to foster a positive brand image and build trust with the audience.

Remember to track the campaign’s performance using relevant metrics such as engagement rate, lead generation, and website traffic. Analyse the data to refine future campaigns and improve overall effectiveness.

By executing this one-month social media campaign calendar, BDMS aims to position itself as a leader in AI digital marketing services, providing valuable support to business owners in achieving their marketing goals.