As an online entrepreneur, driving traffic to your website is an important task. Social traffic is equally important as organic search traffic. Most social networks like Instagram and Snapchat are designed to keep users on the networks as long as possible. It is now challenging to drive traffic from social networks.
However, Pinterest is one of the easiest social networks you can use to drive traffic to your website. Other than being a social network, it is also a search engine. These are some proven ways to drive traffic to your website with Pinterest.
Publish at the Right Time
Like other social networks, you need to choose the right time to publish your content on Pinterest. Ideally, you should publish at a time when many people are online and ready to interact and engage with your pins. In this way, you can acquire more traffic.
There are tools that can analyse your pins and determine the best time to publish.
Create Unique Images
You should note that Pinterest is a platform for sharing images. Therefore, you should create unique images. Ideally, you want the images to stand out from competitors. This ensures your images get more clicks naturally.
The recommended size of images is 1000 X 1500 pixels or with a ratio of 2:3.
Optimise for SEO
Since Pinterest is also a search engine, you need to optimise it for SEO. That is because your images are ranked by an algorithm on the network. If you do your search engine optimisation right, then your images rank higher and you acquire more traffic.
Make sure you use the right keywords. There are many keyword research tools you can use. Ensure you add some of these keywords in your pin description. Also, Pinterest offers keyword suggestions.
Use Group Boards
This is another great way of driving traffic from Pinterest to your website. Ideally, boards are platforms where you invite people to contribute.
You have probably seen where users with massive followers encourage others to join their boards. When you send your pins, board members can see them. This will increase your traffic in a great way.
There are free tools to help you find relevant group boards.
Run Ads
It is advisable to combine both organic and paid methods to scale your results quickly. The good thing about ads is that they put your images in front of your target audience. This will ensure you get the best return on investment from your ads.
Make sure you monetise your ads. This is because you can only continue running ads if you earn from the. Track your income to get a better return on investment.
Grow Your Following
If you have many followers on Pinterest, it is easier to generate a lot of traffic. That is because your pins will get more clicks and impressions with minimal effort.
Although Pinterest SEO can help you grow traffic, for long-term results, you should consider growing your followers. You can do this by increasing pinning frequency and promoting your account.
Pin Consistently
Make sure you aim consistently. It is advisable to publish your images daily. Although there is no given number of pins you can post a day, it is important that you become consistent. In fact, as far as Pinterest marketing is concerned, consistency is more important than quantity.
One of the best practices is to add pins over time instead of uploading in bulk at once. You can also pin other people’s content too. By doing this, you are creating a valuable experience for the followers.
Study Pinterest Analytics
As a marketer, you have to pay attention to analytics. Pinterest analytics can help you determine whether your marketing strategies are working or not.
From the dashboard, you can find information about users who view your pins. Also, you can learn various demographics concerning your audience.
You can also collect data on your daily viewers and impressions. Consider learning more about understanding and navigating your analytics data.
Be Patient
There is a need to be patient when it comes to using Pinterest to drive traffic to your website. This is because your efforts will not produce results overnight. Thus, you might not get instant traffic.
You should keep on creating pins and analysing Pinterest analytics. This will help you know what is working and what is not. Keep refining your marketing strategy to make it better. Find out pins that drive the most traffic and engagement.
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