Creation Guide For Facebook Ads_3209

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Benefits Of Posting On Facebook:

• Understanding Your Audience – As your Facebook Business page grows, you can build and develop an understanding of your audience in various ways.  Facebook Insights allows you to see the most effective time to post, the demographic that you are reaching, and the location.  Plus, you will be able to see what your target audience is enjoying and the posts with engagement.

• Building Relationships – Your Facebook Business Page allows you to become more than a brand, and it allows you to interact with your target audience.  Spend time developing the online personality for your brand, and you will retain the interest of your current followers and gain new ones as well.

• Boosts Your Google Ranking – In terms of SEO, Facebook increases your brand’s visibility on the web and builds on that brand awareness.  Any links you post can be picked up by search engines, so use the platform to link to specific product pages or blog posts.

• Shapes Your Brand’s Reputation – Facebook gives the public a page they can pursue at their own pace, giving them a more personal feel for what your business is all about.  Take advantage of this space to promote your brand and target your audience.

• Maintain And Increase Engagement – To build relationships with your customers and followers, you want to engage and communicate with them daily.  Take the time to hire or schedule social media content, so there is something new every day!

• Promote Offers Or Events – Many times, small businesses find that events and offers are not getting the traction and support that we would like for them to get.  Facebook provides an easy way to create and promote these events and offers.  You can invite anyone you want to your event, but you can also add information to help Facebook suggest or recommend your event to relevant people who might not be following you.

• Provides Social Proof – As more and more people join Facebook and build their social profiles, Facebook is gathering this data and using it to help businesses like yours.  Social proof is trusting and adopting others’ opinions or actions.  In terms of Facebook, there is a benefit of people liking your page.  When they “Like” your page, your page will then appear in their friends’ news-feeds as well.

• Enhanced Ad Efficiency – The targeting ability of Facebook is what makes it so effective as an advertising platform.  Facebook’s ad setup allows you to target people based on interest, age, gender, and location.  Not only will this maximise your reach, but it also guarantees no waste in your ad budget.

• Get Your Business Out There – Facebook is a hub of people, and in that hub are potential customers that will love what you have to offer.  So, don’t miss out!