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| In addition to making money, affiliate marketing is advantageous in terms of site optimisation. Affiliate marketing gets customers and potential customers to your site and this goes a long way in terms of driving quality traffic to your niche site. Essentially, affiliate marketing helps scale up your niche site and increases your site’s visibility. SEO-focused affiliate marketing has a lot to do with selecting a niche that most people are interested in. One of the factors to consider when embarking on SEO-focused affiliate marketing aimed at optimising your site is the search volume of popular keywords associated with your selected affiliate marketing product/niche. Notably, an affiliate product with a higher volume keyword search results is likely to drive more traffic to your site. Here are factors to consider when leveraging affiliate marketing to optimise your site. | ||||||
| 1 | Have you signed your site for an affiliate network? |
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| 2 | Have you selected the niche and products you wish to promote? |
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| 3 | Are the affiliate links placed on your site? |
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| 4 | Have you selected the right keywords for SEO? |
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| 5 | Have you included the affiliate links on the site in your social media platforms? |
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| 6 | Have you inserted affiliate links on high performing pages? |
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| 7 | Does your site accommodate affiliate keywords? |
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| 8 | Is your site’s user experience optimised? |
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| 9 | Is your site crawl-able and useful to end users? |
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| 10 | Are you leveraging YouTube to promote the affiliate products? |
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| 11 | Are you maximising email marketing? |
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| 12 | Have you considered paid ads to promote the affiliate link on your site? |
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| 13 | Are you creating a sense of scarcity and urgency (FOMO)? |
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| 14 | Have you included exit pop-ups on your site? |
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| 15 | Is social proof included in the site? |
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| 16 | Does your site contain trust badges such as awards? |
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| 17 | Have you included uniquely attractive and quality images on the site? |
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| 18 | Is there a clear call to action? |
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| 19 | Have you considered cross-selling to enhance user experience? |
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| 20 | Have you included authoritative and credible back-links? |
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| 21 | Is your site included in resources pages of other websites? |
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| Notes: | ||||||
| • Consider using website audit tools to analyse your site. • Options include SiteAnalyzer, SEO Site Checkup, Sitechecker, SEO Analyser. |
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