Category: Social Media Tips

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9 Proven Ways to Increase Website Traffic

Your online business is useless without traffic. Website traffic is important for your overall business growth. You can use traffic to gather audience insights, improve search engine credibility, and gain more customers.

These are some of the proven ways to increase website traffic.

Perform Keyword Research

Make sure you include target keywords in your content. Before you create content, you need to find out what other people are looking for.

There are many tools that can help you with keyword research. Some of the tools include Google Planner, Ahrefs, Semrush, and Similarweb. These tools can also help you find keywords you can use for Pay Per Click (PPC) campaigns.

It is advisable to add keywords naturally to your content. You should avoid keyword stuffing as search engines can penalise your site. Also, keyword stuffing distracts the reader.

Publish High-Quality Content

Posting content is not enough, you should focus on creating high-quality content. Memorable and useful content is a great way of increasing website traffic.

You can easily find questions people are seeking answers for. As a result, your content should provide accurate and detailed answers to these questions.

Make sure you add content regularly to increase the freshness of your site. By providing detailed content, you easily built authority in your niche. This will make it easier for you to rank higher on search engine result pages.

Update Outdated Content

It is normal for old articles to start losing rankings. The best thing to do is to update them. Search engines can perceive some articles not to be evergreen. For instance, if you have articles on your website optimised for the past year, you should update them accordingly.

Remember that search engine optimisation is not a set-and-forget task. It does not matter whether you are ranking for a given target keyword, your competitors can outrank you with better content. Hence, you should keep your content up-to-date and fresh.

Try Email Marketing

Email marketing is a tried and proven method of generating website traffic. In fact, it is a powerful tool you can use to inform and target your audience. Also, you can use it to drive traffic to certain pages of your website.

You can send promotional emails whereby you highlight specific events and sales. In addition, you can send periodic email newsletters. These feature useful promotions and information.

Build Social Media Pages

Social media is equally an important tool. Since it is free, it plays a critical role in driving traffic. However, you need to have a social media marketing strategy.

For the start, you can focus on using LinkedIn, Facebook, and Instagram. With the right strategies, you can drive social media users into your website and turn them into potential customers.

It is advisable to create high-quality, engaging, and sharable content. However, it is not enough to create content and post it on your social media pages. You need to engage and participate. When you engage more, you can gain a lot of exposure.

Utilise Digital Ads

Many businesses are already using digital ads. There are many ad networks, such as Google Ads, Mediavine, and Ezoic. You can use them to promote everything you want online. These ads are designed to drive traffic to your website or landing pages.

Social media platforms, such as Facebook and Twitter also run ads. The good thing about these ads is that you can target specific demographics, such as gender, age, education level, and interests. If you do not have experience with digital ads, you can hire an agency.

Create a Blog

A blog is a great way to acquire traffic for your website and get leads. Recent studies have shown that websites with blogs get a lot of traffic.

Make sure you create a well-written, up-to-date blog that addresses the interests and problems of the target audience. This will ensure your website visitors keep coming back for more.

Write Guest Posts

Another way to drive traffic to your website is through guest posting. Also, it helps you generate backlinks and boost your rankings on search engines.

Make sure you write guest posts for websites in your niche or industry. Evaluate the content of the website and ensure it is of high quality. Make sure you share your published guest posts on your social media pages.

Build Backlinks

This might not be an easier task if you are new to it. There are digital outreach services that can help you. Start by reaching out to relevant websites. If you find the right partners, you can acquire lots of links and improve your search rankings.

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11 Ways To Get Free Website Traffic From Social Media

Many online entrepreneurs fail to utilise social media to promote their products. When social media is used correctly, it can drive traffic to your website, increase brand engagement, awareness, and lead generation.

These are some of the proven 11 ways to get free website traffic from social media.

Optimise Your Profiles

Your social media profiles have a role to play when it comes to brand recognition and building. The right social media profile can drive traffic to your site. Therefore, there is a need to optimise your social media profiles.

You should ensure the social media profiles are optimised with relevant keywords. Moreover, you should not miss crucial information when filling in profile details.

Engage Your Audience

The good thing about social media is that it helps you to connect with the target audience directly. As a result, you can interact with the audience, improve customer experience, and get feedback.

Make sure you engage with your audience regularly. In this way, you can boost traffic to your website. Also, you can take into account the opinions of your target audience in your content.

Remember social media is not a one-way communication platform. Rather, it is a two-way platform. This means you should not ignore your audience. Make sure you keep it engaged.

Post Regularly

As a social media marketer, you want to build a list of loyal followers. You can achieve this by posting regularly. There are several factors to guide you when posting. These include your target audience, content, profile bios, hashtags, and time zone.

Keep checking what other brands are doing. If your competitors are posting regularly, you should also do the same.

Create Viral Content

Viral content is common with social media. If you find content that is enticing, relatable to your audience, and unique, you can post it to acquire more traffic. Viral content can help you increase website traffic with minimal effort.

You should note that not all posts will become viral. Ideally, viral content should make others share and spread it to reach more people. Some examples of viral content include memes and short videos.

Share Visual Content

Visual content will get more shares and likes than ordinary content. You should invest your time and resources in creating visuals. Your visuals should be unique to attract your audience. Also, you should share your visual content with your target audience.

The good thing about visual content is that it increases social media visibility. Make sure you use visuals that tell stories and deliver information.

Research Your Competitors

The right marketing strategy must take into account what your competitors are doing. There are various online tools you can leverage to get performance and insights. Other than analysing traffic, you can gather performance metrics and ideas.

Before you start posting and sharing your content, you should analyse the performance of your competitors. This will help you come up with strategies to beat them.

Use Hashtags Effectively

When you use hashtags correctly, you can expose your content to many people. However, make sure you use them ethically. Only use hashtags that are related to your niche, industry, and brand.

Avoid Over Promoting Your Products

Most businesses post only about their services and products. This is likely to bore your audience. Instead, you should make your posts useful and interesting for them. Remember your aim is to retain followers and then convert them into potential customers.

Partner with Social Media Influencers

Social media influencers have created a huge impact in the digital space. Ideally, they are internet celebrities. You can benefit from their immense popularity and followers count on social media.

These celebrities are known to influence how their followers think. Usually, they have a huge network of followers and fans through their social media accounts, blogs, YouTube, and more.

You do not have to work with every influencer out there. Instead, find one with whom your target audience resonates. The idea is to find an influencer who can endorse your products and brand.

Measure Results

There are many tools you can use to measure your results. You should keep a record of visitors from the social network and then analyze its performance. This will help you understand the best social media networks suitable for your business.

There are also tools you can use to publish or schedule your social media posts. You should always keep monitoring the performance of your content across different social media platforms.

Participate in Groups

It is advisable to join several active community groups. Look for groups with people you share the same interests. Such groups can help you drive traffic to your website.

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12 Social Media Marketing Mistakes To Avoid

Social media marketing offers a huge potential to businesses when it is done right. It can help you grow your brand, improve your revenue, and grow your customer base.

However, if you are making certain social media mistakes, then your efforts can be futile. These are the 12 social media mistakes to avoid.

Dismissing Social Media Marketing

Some marketers believe social media is not effective for their industry or demographic. This is attributed to the misconception that social media is only for tech-savvy teenagers. Unfortunately, that is not the case.

Social media is now being used by all classes of people. If you have an effective social media marketing strategy, you can beat your competition hands down.

Not Having a Plan

No matter what you are doing, without a plan, you are likely to fail. This is also the case with social media marketing. Many marketers fall into this trap.

You need to approach social media the same way you do planning for other product promotional campaigns. Make sure there are specific goals, a budget, and a solid plan. The plan will outline what you want to achieve.

Failure to Network

Social media is not only about sharing posts. Having thousands of followers who are not your target market will have no impact on your results.

Instead, you should attract and engage people who have the same interests and views as yours. This will help you build and expand your network. In this way, you can increase the exposure of your content to millions of people.

Opening Too Many Accounts

Many marketers make the mistake of opening too many accounts on every social media network. Managing these accounts requires a lot of resources. It stretches the marketing budget and produces little results.

If you have a small budget, you should focus on the top social media platforms, such as Facebook, LinkedIn, and Twitter. It is advisable to allocate more resources to the social network with promising results.

Using Irrelevant Hashtags

Before you use hashtags, make sure they are relevant to your brand. Using hashtags will increase the exposure of your content. However, you should only use hashtags your audience is following.

When creating content, make sure you research hashtags. This will ensure the content you produce is relevant.

Being Too Promotional

Customers are easily turned off by overly promotional marketing campaigns. Although you need to highlight your services and products, you should find a balance between value and promotional content.

It is advisable to build online relationships with your audience. As a result, you will engage them more.

Using Low-Quality Visuals

Studies have shown that customers move past social media posts with low-quality images or videos. Remember you have a few seconds to catch the attention of the target audience. Thus, you cannot afford to post bad visuals.

Graphics, images, and videos ought to be part of your strategy. Consider hiring an expert who specializes in creating visual content.

Not Responding to Customers

Recent studies have shown that customers are likely to buy your products if you respond to their questions on social media. Also, you are likely to build loyalty and some customers can share their positive experiences on their profiles.

You should make it imperative to respond to questions faster. As you know, customers are naturally impatient. If you delay answering them, they can lose confidence in your brand. You can use social monitoring tools to know when people have asked questions about your brand.

Not Tracking Your Performance

The good thing about social media marketing is that you can track your performance. When you track your results, you can make appropriate strategic changes in your target audience and campaigns.

For instance, if there is a non-performing ad, you can stop it. This will save you the money you can spend on other performing ads.

Remember it takes time and a lot of testing to get the desired results. Therefore, keep tracking and optimizing your social media campaigns.

Treating All Social Media Networks as Same

This is another social media marketing mistake to avoid. A lot of businesses post the same content on all their social platforms. Ideally, they copy-paste the same content.

Each social media network is unique in several ways. Also, they vary in terms of marketing tools, features, behaviors, interests, and demographics. You should take into account your marketing strategies and updates for social media networks.

Buying Followers

Buying social media followers is not even a mistake, it is a sin. Many brands have been caught buying followers or participating in exchange programs. Unfortunately, this does not bring any meaningful results. It only soothes the brand’s ego. Some brands have been banned forever for engaging in this activity. 

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How to drive traffic to your website with Pinterest

As an online entrepreneur, driving traffic to your website is an important task. Social traffic is equally important as organic search traffic. Most social networks like Instagram and Snapchat are designed to keep users on the networks as long as possible. It is now challenging to drive traffic from social networks.

However, Pinterest is one of the easiest social networks you can use to drive traffic to your website. Other than being a social network, it is also a search engine. These are some proven ways to drive traffic to your website with Pinterest.

Publish at the Right Time

Like other social networks, you need to choose the right time to publish your content on Pinterest. Ideally, you should publish at a time when many people are online and ready to interact and engage with your pins. In this way, you can acquire more traffic.

There are tools that can analyse your pins and determine the best time to publish.

Create Unique Images

You should note that Pinterest is a platform for sharing images. Therefore, you should create unique images. Ideally, you want the images to stand out from competitors. This ensures your images get more clicks naturally.

The recommended size of images is 1000 X 1500 pixels or with a ratio of 2:3.

Optimise for SEO

Since Pinterest is also a search engine, you need to optimise it for SEO. That is because your images are ranked by an algorithm on the network. If you do your search engine optimisation right, then your images rank higher and you acquire more traffic.

Make sure you use the right keywords. There are many keyword research tools you can use. Ensure you add some of these keywords in your pin description. Also, Pinterest offers keyword suggestions.

Use Group Boards

This is another great way of driving traffic from Pinterest to your website. Ideally, boards are platforms where you invite people to contribute.

You have probably seen where users with massive followers encourage others to join their boards. When you send your pins, board members can see them. This will increase your traffic in a great way.

There are free tools to help you find relevant group boards.

Run Ads

It is advisable to combine both organic and paid methods to scale your results quickly. The good thing about ads is that they put your images in front of your target audience. This will ensure you get the best return on investment from your ads.

Make sure you monetise your ads. This is because you can only continue running ads if you earn from the. Track your income to get a better return on investment.

Grow Your Following

If you have many followers on Pinterest, it is easier to generate a lot of traffic. That is because your pins will get more clicks and impressions with minimal effort.

Although Pinterest SEO can help you grow traffic, for long-term results, you should consider growing your followers. You can do this by increasing pinning frequency and promoting your account.

Pin Consistently

Make sure you aim consistently. It is advisable to publish your images daily. Although there is no given number of pins you can post a day, it is important that you become consistent. In fact, as far as Pinterest marketing is concerned, consistency is more important than quantity.

One of the best practices is to add pins over time instead of uploading in bulk at once. You can also pin other people’s content too. By doing this, you are creating a valuable experience for the followers.

Study Pinterest Analytics

As a marketer, you have to pay attention to analytics. Pinterest analytics can help you determine whether your marketing strategies are working or not.

From the dashboard, you can find information about users who view your pins. Also, you can learn various demographics concerning your audience.

You can also collect data on your daily viewers and impressions. Consider learning more about understanding and navigating your analytics data.

Be Patient

There is a need to be patient when it comes to using Pinterest to drive traffic to your website. This is because your efforts will not produce results overnight. Thus, you might not get instant traffic.

You should keep on creating pins and analysing Pinterest analytics. This will help you know what is working and what is not. Keep refining your marketing strategy to make it better. Find out pins that drive the most traffic and engagement.

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