YouTube appeals to the 15-25-year-old demographic but is also enormously popular among 26-35-year-olds.

YouTube Shorts is a way for anyone to connect with a new audience using just a smartphone and the Shorts camera in the YouTube app. YouTube’s Shorts creation tools makes it easy to create short-form videos that are up to 60 seconds long with their multi-segment camera.

If there’s one thing we can learn from the success of platforms like TikTok and Instagram Reels, it’s this:

Video content doesn’t have to be lengthy to generate engagement.

YouTube Shorts is Google’s answer to TikTok, which disrupted the video-sharing industry during the pandemic.

Unlike regular YouTube uploads, YouTube Shorts are capped at 60 seconds maximum. This allowed creators to create quick, daily videos that resonate with their audience on a personal level.

Unlike written content where longer is often better, shorter videos are perfect for the age of digital immediacy. Everyone wants everything—be it videos or online courses—to deliver useful information fast. For social media users, short-form videos are perfect for satiating their need for quick learning experiences or even entertainment.YouTube Shorts Marketing: 5 Quick Tips for Success

Benefits Of Posting On YouTube:

• YouTube Is Growing – Each day, more than 5 billion videos are seen.  This is more traffic than any other social media platform.  When using YouTube for your business, you can easily reach many people by creating videos and advertisements on other people’s videos.

• Higher Visibility On Google – Google considers video to be as important as text-only pages.  Take advantage of this by writing high-quality articles on your sight and creating videos to go along with them.  This will allow you to build backlinks on your site, meaning you will be found on Google more often by people searching.

• The Ability To Repurpose Content – YouTube can help you re-purpose the content you have already created and reuse it in many different ways.  For example, a blog can easily be turned into four pieces of content:  podcasts, infographics, presentations, and a video series.  This results in an engaged audience who can easily digest the information you gave them.

• Worldwide Audience – Creating video content opens up opportunities for new followers who would never come across your business any other way.  In addition, you can include closed captions on your video, reaching new audiences and catering to people with different needs.  Research has shown that videos with closed-captioning receive 4% more views than those without.

• Ability To Build Your Email List Inside YouTube – As you continue to create valuable and engaging content, you can build your email list at the same time.  LeadPlayer is a software that allows you to embed your sign-up form directly into YouTube videos.  This allows a video to be stopped temporarily for your viewers to enter their email addresses and subscribe to your list.

• Videos Have A Higher Conversion Rate – Research says that video content is 12x more likely to be watched than the text read.  Videos evoke emotion like no other online content and can make your followers think and feel.  When your followers think and feel, they are more likely not to forget the content they saw.  Also, videos help humanize your brand and bring it to life.  If you want to connect with people, make sure videos are part of your digital marketing plan.  

To use YouTube Shorts for marketing, here are five proven tips you should remember:

1. Say goodbye to lengthy intros
Most, if not all, of the popular YouTube Shorts, don’t have an intro. They often start with a question or thought-provoking statement followed immediately by the main “meat” of the content.

2. Make it easier for users to focus on you
If you don’t want to use the green screen effect, limit the number of people and objects in your background. That’s why picking a good location for your YouTube Shorts should always be your first step.

3. Post about topics your audience cares about
The key to video marketing success is to research your audience, understand their problems, and deliver content to help them. It’s acceptable to upload random Shorts for the sake of humanising your brand, but your strategy should revolve around meaningful content topics.

4. Schedule your Shorts
YouTube Shorts comes with a built-in scheduler, which lets you publish your video at a specific time. Use this to align your publishing strategy with your target audience’s behaviour and maximise views.

5. Write engaging descriptions
Ideally, your video should include bits that encourage readers to leave comments, like asking a question or requesting feedback. You can also spur engagement by addressing viewers in your video’s description.