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| A niche website refers to an online site or resource that focuses on part of a given topic, product, or service that is shared by a group of people in a larger market. One of the first moves for setting up a niche website is selecting a profitable niche. When selecting your niche site, it is important to focus on the potential (monetary) of your niche in addition to your passion or interest for the product/service. Niche selection should be based on the size of the audience/target market in your area of focus. Markedly, a niche that is characterised by little or no competition is a red flag since competition is usually a sign of an extensive market. It is always strategic to select a niche that allows variety in terms of topics and contents to be created for ease of marketing in different platforms. Here is a guide for selecting your niche website. | ||||||
| Part 1 – The Niche | ||||||
| 1 | Have you brainstormed niche ideas? |
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| 2 | Are you passionate or interested in your selected niche market? |
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| 3 | What is the problem you are solving? |
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| 4 | How does your niche rank on SERPs? |
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| 5 | Have you browsed affiliate networks? |
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| 6 | What are the popular keywords used for your niche? |
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| 7 | What is volume of keywords used for your niche? |
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| 8 | Are there tons of products to sell within the niche? |
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| Part 2 – The Competition | ||||||
| 9 | What are competitors doing? |
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| 10 | Are competitors making money in the same niche? |
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| 11 | How are competitors making money (what are the strategies or monetising channels)? |
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| 12 | What are your competitors’ reviews on Google and social media? |
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| 13 | What can you do to stand out from competitors in your selected niche? |
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| Part 3 – Niche Monetising Potential | ||||||
| 14 | Do you have a monetising strategy? |
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| 15 | Do businesses advertise with others in your niche? |
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| 16 | Can you sell ad space? |
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| 17 | Can you refer affiliate products? |
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| 18 | Can you sell digital and physical products on your site? |
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| Notes: | ||||||
| • Avoid niches where there are limited options of what you can sell. • Use keyword tools such as SEMRush.com, SearchVolume.io, Keywordsheeter.com, WordTracker, UberSuggest.org, to find keywords and analyse keyword volume. • Avoid niches where high-authority sites (competitors) are dominating the Google SERPs since it inhibits your potential to rank highly and get traffic. |
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